Forums program

International Forum brewers and restaurateurs

 PROGRAM

International Forum of brewers and restaurateurs

"Brewery as a Successful Business. New Trends in Craft Brewing"

April 6, 2017, Kyiv, Ukraine

08.00-09.00 Participant registration.

Register of participants of the Beer Tour "Capital craft way" on 7.04.17. The beginning of the exhibition-presentation of equipment, technologies and materials for craft brewing. Coffee break.

09.00-17.00 Exhibition-presentation equipments, technologies and materials for craft brewing.

An analytical stand in action of the company "Donau Lab Ukraine" for quick analysis of beer quality (analysis is confidential).

Within event - a social campaign "I Buy Real! I Don’t Buy Fakes!”, as a part of awareness-raising campaign titled “Anti-Counterfeiting and Anti-Piracy Days in Ukraine” organized by the Ukraine Alliance Against Counterfeiting and Piracy (UAACP).

09:00 – 09:10 Opening the Forum.

Greeting of the organizers and partners – * Kateryna Koneva, Nadiya Yashchuk - founders of informative - publishing project "Drinks. Technologies and Innovations ", the organizers of the International Forum of brewers and restaurateurs.

* Antonina Pakharenko-Anderson - Vice President on the intellectual property issues, Ukrainian National Committee of the International Chamber of Commerce (ICC Ukraine), general director of the patent law firm "Pakharenko and Partners" - General Legal Partner of the Forum.

09:15 – 10:10 SECTION 1. "The situation in the Ukrainian brewing industry. Development of the craft brewing - one of the ways to solve the complicated industry issues" Moderator - Kateryna Koneva, co-founder of the "Technologies and Innovations", organizer of the Forum.

Themes for discussion: * Licensing of the brewing industry: the pros and cons of a new license; * Creation of the brewing industry: currently - industry deregulation;

* Components of success for craft brewery in the Ukrainian legal area. Speakers: * Alexander Drozdyk, MP of Ukraine; * Mykola Moroz, Director of the Food Department of the Ministry of Agrarian Policy of Ukraine; * Dmytro Nekrasov, head brewer of the First Dnipro Brewery (Dnipro); * Dmytro Nazarenko, President of Zaporozhy Beer Club.

10:15 – 10:25 * Anatoliy Kutz, head of department of the National University of Food Technologies Ukraine.

10:30 – 13:00 SECTION 2. "Brewery as a successful business. New trends in craft brewing of Ukraine and the world". Moderator the project - Ruslan Aleksiyuk, "Technologies and Innovations".

Themes for discussion: – Particularities of craft beer manufacture; – Equipments for microbreweries: selection criteria; – Latest trends and new opportunities in brewing; how to create a "special" beer; – Ways to improve efficiency brewing process; – Hops in brewing; the optimal ways to use hops; – National raw materials for craft beer: yes or no? – Subtlety of applying different malts in brewing; – New beer recipes. Using traditional and unusual components in production (spices, fruits, berries, wild yeast, etc.); – What does quality consist of? : With the experience of craft brewing in other countries. Speakers: * Albert Welledits, president of company SALM (Germany) - the Main Technology Partner of Forum * Yuriy Zastavny, the owner of the restaurant-brewery "Pravda" beer theatre, Lviv; * A company representative Fermentis (Germany); * The company representative "Hopsteiner Ukraine"; * Alexander Lyuty, chief brewer of the restaurant-brewery "Papasha Klauss", chief brewer of the company "Global Bru" TM Brew Division (S. Petersburg, Russia); * The company representative of the Castle Malting (Belgium); * The company representative of the Buhler (Germany). * Speech of the company representative PSS Svidnik (Slovakia); * Volodymyr Pashko, CEO of Donau Lab (Ukraine); * Svetlana Marchenko, co-founder of craft beer pubs, Kharkiv.

13:00 – 14:00 Lunch Craft Beer Presentation

14:05 – 15:05 SECTION 3. Round-table "How to open a small brewery without breaking the law"

Moderator - Veronika Berezanska, chairman of the commission on intellectual property and unfair competition ICC Ukraine, the coordinator with support of public projects of the patent - law firm "Pakharenko and partners"

Themes for discussion: – Legal aspects of opening a mini-breweries within the restaurants (advices from practice lawyer); – Perspectives of protection of a new beer brand during the market entry; – Trademarks and geographical indications as a tool to promote a beer brand; – Trademark choice and peculiarities of gaining legal protection (at what to pay attention); – Parasitic products - what you shouldn`t do in the design of own products; – Inventions and useful models in brewing business. Speakers: * Olga Kotsyubalska, advisor PLF "Pakharenko and partners", * Anna Prokhorova, senior associate PLF "Pakharenko and partners" * Inna Shatova, Head of the Department of Legal Support of Industrial Property of the State Intellectual Property Service of Ukraine * Anastasia Mindrul, deputy head of trade mark department, PLF "Pakharenko and partners" * Lyudmila Velichko, lawyer PLF "Pakharenko and partners" * Mykola Kovinya, advisor PLF "Pakharenko and partners"

15:10 – 16:10 SECTION 4. Round- table "Particularities of marketing strategy in craft brewing. Components of success for the brewer and brewery". Moderator - Ruslan Aleksiyuk, head of the project "Technologies and Innovations".

Themes for discussion: – How successfully pass the way from amateurishness to European quality beer; – Modern beer styles and their way to the consumer; – "Dominance" craft items, or how to avoid the way a "fresh beer" and to save popular term against of leveling; – Marketing of beer: modern trends; – Secrets of successful beer sales; – From the practice of holding beer festivals; – Beer cuisine or cuisine with beer? Speakers: * Vasyl Mykulyn, restaurateur, owner of company Beer Craft, the brewery founder Lisopylka, the founder of the beer brand TM Varvar; * Oleksiy Kravets, CEO of the trade chain "More Piva"; * The company representative - TAPI (Italy). * Sergiy Gojko, head brewer of bar restaurant Pivnaya Duma - winner of the restaurant industry Award SOL® (Kyiv). * Alexander Shatalov, the owner of the brewery Tsypa, craft pub Mohnatyy Khmel; * Exclusive Representative Partner Forum - Hotelliero Club. Presentation of the restaurant Award SOL® -2017.

16:15 – 17:00 SECTION 5. European and world practice holding tasting competitions. All about All-Ukrainian tasting competition "Eyes on the best" - October 2017, city Rivne. Moderator - Andriy Kysil, president of the Kyiv Beer League.

Speakers: * Cory McGuiness, the main brewer Beer Theatre “Pravda” (Lviv). * Pavel Gaydarzhi, organizer of amateur blind tastings beers, blogger; * Volodymyr Pashko, Director of company Donau Lab; * Sergiy Shevyr`ev, chief editor of the portal "Vodochny redactor"

17:05 – 17:25 Summing up of the Forum. Closing speech from organizers - Kateryna Koneva, Nadiya Yashchuk - founders of informative - publishing project "Drinks. Technologies and Innovations". Lottery draw from the companies - partners.

17:30 – 18:30 Moving to the restaurant Syndicate (Kyiv 4 str. Suvorova, 4/6).

18:30– 21:00 Overview the brewery "Syndicate". Presentation of the beer menu and official buffet of the restaurant "Syndicate". Craft beer presentation from Ukrainian companies and restaurants - breweries.

April 7,

Friday Beer Tour "Capital Craft Way" includes (visits 3-4 the best craft brewers of Kyiv, with additional registration and payment).

Presentations

International Forum brewers and restaurateurs